Im A CEO Mom Youve Got No Reason To Feel Guilty

Im A CEO Mom Youve Got No Reason To Feel Guilty I dont have to tell you that being a mom is hard work. You already know that. You also know having a successful career can be just as hard often harder.So for those of us trying to sto ass to combine the two most important aspects of our lives, let me be one of the many who should be telling you Im proud of you.For new moms who are just starting off on your journey into motherbeibeihood and/or career building, you better believe its one of the most difficult things youll do. I had my daughter just weeks after graduating from college. I had barely begun my work life, and I was already a parent. Instead of binnenseeing my situation as a setback or obstacle, I dove straight into my career to prove to myself and my daughter that no goal is out of reach.Im proud to say Ive been balancing career and motherhood for almost 16 years. Im now the CEO of one of the top 50 PR agencies in Los Angeles, and theres not a single thing I would change.All too often, Ive encountered other working moms who tell me they feel guilty for being successful at work. They say they feel like they should be spending that time at home with their kids. They admit to passing on amazing opportunities for their career because it would require more time traveling, away from home and their kids. Though I do agree that quality time with your kids is important, its equally important to feel fulfilled in whatever your lifes purpose is. Dont dads get to do that? We should have the same opportunity, while still being the loving and nurturing mothers/wives our family needsbecause were women, and we can balance it all. Its our gift.Im probably making it sound too easy, but there are tricks to making it workTell yourself its okay to be great at what you love to do because it inspires your kids when youre happy and succeedingTranslation you should never, ever feel guilty for finding success outside of the home. Being a mother is the most important job we have . I believe wholeheartedly that its my primary job to make sure that my daughter is a functional, contributing member of society who is kind, successful in her own way and a genuinely great person who challenges herself by giving her best with the gifts she was given.In my professional life, my job is to run my growing agency by giving it 110% every day. I mentor my amazing team, and continually deliver for our clients because it fires me up to live my purpose.In order to be good at work and motherhood, I realized very early on I have to be authentic to myself and to my daughter. It just so happens that my authentic self loves to work. My authentic self loves to help others. The real me loves to be successful, and I love to do things that make me feel like Im hitting my personal and professional goals. The beauty is, my daughter sees thatand your kids should see you at your absolute best too Its inspiring to them when they see you hit your goals.I know for a fact my daughter is a be tter, well-rounded person because she sees me succeed, and she wants that for herself. I believe it has given her a level of confidence I dont think I wouldve been able to give to her if Id stayed at home. Yes, I wouldve been able to have more time with her, but as parents, dont we take time for granted anyway? I know Ive done it. So I see my time with her as quality time versus quantity time, and we make the most of every minute together.Talk to your kids about work decisions you make, especially when they affect them.For you moms who have goals and dreams, I hope no one ever said you had to give them up when you became a parent. If they did, ignore them The only thing you have to do is make sure that your kids understand what you do, why you do it and how it helps make their life bettereven when it doesnt always feel that way to them.The hardest parte will be helping them understand that sometimes you have to be at work, or travel, or miss important things because we work in a com petitive world where someone else will do the job if you wont. The best way to mend that is to bring them into your world. Get them excited about it. This way, they become part of your team. My daughter and I have started a tradition where anytime Ive had to travel, I bring her something from a new place, and that helps us create a positive memory around the tripespecially if it caused me to miss one of her important events. So adopt your own traditions, and dont feel guilty about being a parent who wantsor needsto work. Some of us dont have a choice. And if you do have a choice and want to work, you should, because youll be a better mom by being authentic to yourself.Carve very specific time out for your kids.From vacations to mini dates, plan specific dates and times to spend together. When youre not present, technology can be there to help iPhone users can take advantage of FaceTime. If not, simple phone calls can do the trick. When you make the effort to carve out minutes or hou rs in your day, your kids will appreciate it. I have regular phone dates with my daughter, we go on mother/daughter vacations and we hit Disneyland as often as we can. Its our thing I also text her daily and send her silly Bitmojis or jokes on Snapchat to let her know Im thinking of her and want to brighten her day. Just like you would and should in a relationship with a spouse or partner, when you care for someone you find a way to let them know. Do the same for your kids.What I hope youll take from all of this is a certain level of confidence. Know that its OK to be successful, chase your career goals and follow your passions in life. Dont let anyone, especially other moms, tell you otherwise. Its happened to me and Ive never listened to them. Ive listened to my heart, my gut and my kidwhich is what you should do too. Know that when youre reaching goals and showing your kids love at the same time, youre passing along an invaluable lesson to your children, which will ensure their l ife is filled with a similar sense of purpose, drive and accomplishment.In summary, be true to yourself, always.This article was originally published on Working Mother.Fairygodboss is committed to improving the workplace and lives of women.Join us by reviewing your employer

Fraud, Deceptions, and Downright Lies About Rate Resume Writing Services Exposed

Fraud, Deceptions, and Downright Lies About Rate Resume Writing Services Exposed Rate Resume Writing Services Can Be Fun for Everyone Besides traditional writing skills, its also wise to understand how to optimize copy for the internet. This list includes notlage just the category of the resume but the goods and price too. Basically, writing skills really make a difference in the way you run into. Resume writing services are provided by expert resume writers. The Principles of Rate Resume Writing Services That You Will be Able to Benefit From Starting Today Naturally, you wish to earn a good one. Getting your Resume made by a professional Resume Writing Service is the very best investment you may make while looking for a Dubai Job. Its a fact that sales resumes are frequently the simplest to write. A Resume is the one which decides whether you get an interview call or not. A wonderful professional resume writing service is the best alternative for everybody who needs help with applications. If you see a service we havent evaluated, dont hesitate to drop us a homilie and were going to look it over whenever possible. The service of Resumarea is supplied to clients at a sensible price that correlates to the value of your self-presentation. As a consequence, you may choose among the best services at a price thats realistic to you and get invited to all the interviews you wished to enter. The Appeal of Rate Resume Writing Services She is a rather experienced resume writer who has won a slew of rewards. To write resume is an easy endeavor for us. Resume writing is the main step in presenting your abilities and receiving the job that you desire. Writing resumes for individuals extends to you the chance to help them land work, besides earning money from your writing skills. Presenting information in the incorrect order may lead to unnecessary bottlenecks and make a terrible impression in the very start, inducing the applicant to never get calls fro m potential employers. You save plenty of time, as our erreichbar helpers are prepared to assist you succeed with a wonderful application document. Creating impressive resumes using resume templates is quite an easy and effectual process which enables you to compose an impressive resume in a really limited time. The resume template differs according to the requirements of the job that you are applying for. The Dirty Facts on Rate Resume Writing Services In the same way, the candidate belonging to Resume 2 will need to face fewer rejections. A work search is a tough procedure, so candidates need professional and timely aid. Some resumes can be exceedingly attractive and flashy, but their content could be presented very poorly and thus the candidate is going to be rejected. Whether you are a newcomer to writing resumes and cover letters or your written resume doesnt appear to secure you invited on several interviews, were right here to assist you. Our job here is to supply y ou with an in depth description of what a anbieter is about. Your job application might just receive a couple of seconds of attention in some job searches, and therefore its vital to make it stand out. The work market is full of candidates eager to find work and the HRs will need to check through so many resumes each and every day. Our customer service will also be available to assist you, over the telephone, by e-mail or via the desktop. Key Pieces of Rate Resume Writing Services The more you look around, the greater your probability of locating a dependable company that delivers the high-quality services and product that you deserve. Most jobs dont ask for a particular education. Its also important to review what kinds of services are provided by the firm. Our services wont only demonstrate your value as an employee to prospective organizations, theyll also convince you of your very own expert worth.

4 Ways Video Interviews Help Startups Scale their Workforce - Spark Hire

4 Ways Video Interviews Help Startups Scale their Workforce - Spark HireStartups today are taking off like flights to New York from Ohare. There are handfuls of new ones popping up every day. Thankfully for us they are somewhat fueling the juice for our lackluster job market. Without them, the unemployment level we see today might be even higher. Skeptics say, but startups only employ 10 to 15 employees. Yes, startups hire a small employee base, but you have to think about how many startups are floating around the job market today. There are millions of them all over the country and new ones popping up all the time. With so many new companies sprouting up all over the place theres a lot of hiring going on.Since startups are usually very tech savvy- lets be real here most startups are sparked online- you figure the old way of hiring just wont cut it for them. They move at a faster pace, they have less time and theyre working with a small amount of money. Thats why video interviewing i s a huge benefit for startup companies all across the globe. Lets take a look at 4 ways video interviews help startups build their workforce.CheaperIf you know anything about startups you know that they are great at making something out of almost leidhing. A lot of startups today are headed by young, savvy business buffs working with a small amount of money. Thats not the case with all startups, obviously, but making the best out of what they have is something startups are great at. So, if you figure unterstellung startups dont have a ton of money to begin with, they certainly arent going to want to spend their money on hiring when they can do it for cheap online.Hiring itself isnt the expensive part. Its the time that it takes out of a valuable work day, or 45. On average, it takes about 45 days to hire the right candidate. Startups cant afford to lose that much time. After all, time is money and no one understands that more than a startup company. When you use video interviews, yo u save money on travel and you have more time to invest in the things that matter. You can connect with as many candidates as you would like in one day by utilizing live online video interviews and then have the candidates that really shine come in for an interview. You save time and in turn, money. What startup company doesnt want to hear those words?FasterSince you now know that it takes 45 days on average to hire the right candidate, you also know that startups just dont have that kind of time to invest in hiring their employees. When you work for a startup youre likely moving at a light speed pace everyday, and you just dont have the luxury of hiring the traditional way. You may, in fact, hire the traditional way but at the expense of your productivity levels. Most new companies cant take that risk. Thats why video interviews, like the ones featured on Spark Hire, are great for startup companies.When you are looking to hire a new employee, you dont just simply sift through resum es, pick the best ones and have them all come in for an in-person interview. You can, but it would likely be a huge waste of your time. That is why most companies employ phone screens to weed out the candidates they know wouldnt work. Unfortunately, one phone screen takes on average 30 minutes to complete. When you have a group of 30 candidates that may be perfect for the job, thats a lot of time invested on the phone for candidates that might not even work out. With one way video interviews, employers can ask all of their possible candidates the questions they want answered and can review their answers when they have the time. In fact, you can review 10 one way video interviews in the time it takes to complete one phone interview. If that doesnt save you time then you must have time to killMore OptionsBe honest, when you sift through resumes do you automatically discount the candidates that live more than an hour away. Sometimes even an hour is too long. If you were a job seeker, w ould you weed out companies that were an hour away? You figure, this company is so far away and it would be a huge waste of my time, gas and money to travel all the way out there to interview and have it not work out in the end. This is the case for a lot of hiring managers and candidates alike. Traveling is a huge cost, especially today, and its not worth it to invest the time and money if youre not even sure it will be what you want. Well, when you interview online with video interviews, this whole its too far away issue is solved easily.Since you can take part in a video interview, you can browse and screen candidates that are farther out of your geographical bubble. Since neither of you have to invest a ton of time and money into the interview, the options are much more abundant. You now have a much larger talent pool to skim through. If you do happen to find that perfect candidate and they seem great in your video interview, then having them come in for an in-person interview i s never a waste of your time- or theirs. Start utilizing video interviews and give yourself more candidate options.Build Your Company BrandIf you want to be a successful startup, then you have to get your name out there. With limited funds to advertise, that can be a really difficult task. With the technology on Spark Hire though, you can easily create a company video and start building your company brand. If you are hiring online and utilizing video interviews, then you are going to want to have a video of your own, right? With a company profile on Spark Hire, you can create a video that shows candidates and customers what your company is all about. You can then share that video with thousands or millions of people.Its fast, cheap and puts your company name out there. What better way to build your company brand than this? Then when you build a customer base or fan base, you can invest the big bucks in advertising. Until then though, creating a company video is a great way to start building your own personal brand.

If you dont get your priorities straight, your life will fall apart

If you dont get your priorities straight, your life will fall apartIf you dont get your priorities straight, your life will fall apartI have a friend who, in all outward appearances, is doing extremely well in his life.Hes making millions of dollars. His fame and reputation are spreading far and wide. He is brilliant and seems to know all of the answers.But then, I just found out last night that hes been going through a major divorce.He has a few kids whom he loves, but who he hasnt been around very much to play with.There is a common notion that you can have it all. Its a very seductive idea. But its not true.The fundamental core of the word decision means to literally cut-off alternative options. When you choose one thing, you simultaneously close the door on many others.This is why making decisions is so hard.A true decision involves risk, opportunity cost, uncertainty, and commitment.True decisions involve couragebecause it takes courage to commit to something beyond your own mom entary feelings. It takes courage to commit to a future filled with unknowns.Thomas Monson once said, Choose your love, and love your choice.Ive seen over and over in the past year how easy it is for people to walk away from their marriages. The honeymoon phase has long since passed. Their relationship has gotten slightly apathetic. They arent investing in the relationship like they once did.The grass begins looking much greener ALL OVER THE PLACE.The thrill of a new and exciting relationship (or project) starts to fill the mind.Why is a new relationship so attractive? Because its all future.The longer youre in a relationship, the more past there is in that relationship, and thus, the more likely you are to fall into patterns.Unless you are continually creating a future that is bigger than your past, your past will be repeated in the futureand that is how things can get boring pretty quickly.When you first start something out, its incredibly easy to be flexible. Youre willing to do practically anything for the relationship. You want it really bad.But after time passes, do you still approach the relationship that way?Or, since you have it now, have you stopped prioritizing your relationship?Its extremely easy to fall into this trap.Its easy to fall into patterns where you stop truly investing in a bigger future.Life gets busy.Youve got to pay the bills and do all the stuff. It can be exhausting.But life was busy before and somehow, you found all sorts of creative energy to invest the relationship.What if its not about the busyness of life, if were really being honest?What if youve just gotten too busy with other things?What if your mind is just somewhere else?What if youve gotten lazy?What if, now that you have what you want, you want something else?Its easy to drift.Only when the relationship comes to an abrupt end, like in my friends situation, does it become painfully obvious about what had slowly been happening over a number of years.If you dont pay attenti on to your life on a daily basis, it will absolutely drift in directions you may not like.You have to be completely clear on your core priorities.If youre not completely clear on what matters to you, then you dont have direction in your life. You dont have values. Your life will be a ship in the ocean without a sail or compassjust following the wind.It is not a priority if youre not investing in it.It is not a priority if youre not thinking about it.Its not a priority if youre not pouring time into it.Its not a priority if you dont love it deeply.Its not a priority if you dont have a vision for it.What are your priorities?What evidence is there that what you just thought about actually is a priority?How much have you invested in those priorities in the past 12 weeks?Of all things, relationships are some of the easiest to take for granted over time.If your key relationships arent something youre approaching with a beginners mindsetas you did when you were first trying to establish th e relationshipthen the relationship is probably not a priority to you.That may be weird to hear.It is highly likely that your romantic relationshipno matter how much you say and think you love this personis not actually a priority to you.If the relationship is not a priority, then that relationship has drifted into an apathetic patternand apathetic and boring patterns dont have a lot of life. If your relationship doesnt have life, then it will likely end.One, or both, of you, will begin looking for life and future and possibility somewhere else.You cant have many prioritiesJim Collins said in Good to Great, If you have more than three priorities, you have none.That may be a little extremebut it also brings up a good point. If you are focused on many different things, then you arent really focused at all.Focus requires zeroing in. It means making a decision.If youre focused on several different things in your life, in which direction are you actually going?If youre focused on several different things in your life, is it possible you actually have misled yourself? What if youre not really going where you think you are? What if youre actually drifting, and you havent fully committed.It takes courage to be committed and to make decisions.But without courage and commitment, you can never develop confidence.What are your priorities?Are you clear on them?Are you investing in them?Are you willing to give up a lot of other things to ensure that your true priorities are where your mind and heart are?If not, then you probably dont have priorities. And without priorities, you dont have a clear future that youre creating.Ready to upgrade?Ive created a cheat sheet for putting yourself into a PEAK-STATE, immediately. If you follow this daily, your life will change very quickly.Get the cheat sheet hereThis article first appeared on Medium.

heres the right way to format your resume

heres the right way to format your resume heres the right way to format your resume The hardest part of writing an effective resume is figuring out the content how to talk about your achievements in ways that tie to what an employer is looking for. But people also do an awful lot of agonizing about the smaller details of a resume things like format, length and even font choices.Lets put those worries to rest. Here are answers to the most commonly asked questions about how to format a resume.Is there a basic resume format that works for most people?In general, your resume should have the following sections in the following orderpersonenname and contact infoWork history, listed in reverse chronological order (for each job, list your title, the employers name, the dates you worked there and a bulleted list of achievements)EducationSome people also include a short profile or summary section before their work history. This is optional, but has increased in popularity in recent years. Th e idea is to provide an overall framing for your candidacy.Some people also find it useful to include sections for volunteer work or special skills. Again, this is optional, but in some cases it may strengthen your candidacy.Does it ever make sense to use a functional resume rather than a chronological one?Functional resumes which are focused on one long list of skills and accomplishments rather than connecting them to a chronological work listing are widely disliked by employers, since they make it difficult to understand what the candidates work progression has been. Hiring managers also tend to assume that candidates using this format are trying to hide weak experience or significant work gaps. Since using this format is likely to start you out on the wrong foot with hiring managers, stick to the chronological format over the functional.What belongs in the education section?Generally your education section will be just a line or two. You should list any degrees youve attained s ince high school, and the college or university that granted them. You generally dont need to go into detail about your coursework just the degrees themselves are sufficient.You might also list certificates or other forms of continuing education here, but be choosy about what you list. Anything listed in this section should be substantial, so you shouldnt include, say, a list of 15 day-long seminars you attended or every conference in which youve participated.Should you talk about your work experience using bullet points or paragraphs?When youre describing your work experience, always use bullet points. Hiring managers are skimming your resume, and big blocks of text are harder to absorb quickly than bullet points are. Plus, many hiring managers eyes will glaze over if your resume appears to be one long block of text. Save that for your cover letter.What about length? Is it okayfor resumes to be more than two pages?The old one-page resume rule is dead, but that doesnt mean you can throw out all the rules about length Your resume still should elend be more than two pages. If youre a recent graduate, stick to one page.If that feels painful to you, keep in mind that the longer your resume is, the less likely hiring managers are to see the parts you most want them to see. Most hiring managers spend just a few seconds scanning resumes initially if your resume is several pages long, how many highlights will they really spot? Plus, a long resume can make you come across as unable to tell what information is important and whats less important.Should you stick to a plain, basic layout or can a creative resume design score you points? In most cases, you should stick to a plain, basic layout. The most important thing about your resume design is that it should be easy to scan and well-organized. Few hiring managers want to see unusual colors or innovative templates. The traditional resume layout may feel boring, but hiring managers know how to quickly find the informatio n they want on it, and thats to your advantage.Does font choice matter?Hiring managers wont care about what font you use as long as you choose one thats easy on the eyes. Your resume is not the place for a flowery cursive font or anything thats going to make it difficult to skim quickly. Sample different fonts and pick one that you like and thats easy to read. Georgia, Calibri, Arial and even old-school Times New saga are all fine. (Really, a good litmus test for your resume font is that no one should be thinking about it. You want your content to stand out, not your font selection skills.)And dont forget that font size matters Dont choose a font size smaller than 11 anything else can be hard for some people to read.

Ten Advertising and Design Awards

Ten Advertising and Design AwardsTen Advertising and Design AwardsAdvertising awards are a lucrative business, which is why there are so many of them. The entrance fees usually start in the low hundreds of dollars, and if youre entering several campaigns, you could be out of pocket by a few thousand dollars. Sometimes, it s a lotmore. So, with advertising agencies having less money to spend, but awards mucksmuschenstill being one of the few ways to show major credibility, which awards should you try and win? Here, are the best award shows the ones that actually matter.These are the awards that have high creative standards, are widely recognized by the industry, and mean something when you put them on your agency reel or your personal resume. After all, theres no point in listing all of the awards youve won if you have to explain what they are. 1 The DAD (Design Art Direction) In the opinion of the most renowned names in advertising, the DAD is the biggest and the best. Its one o f the few awards that refuses to hand out gongs if the work isnt good enough. Most other awards will compromise their standards to ensure every category has a winner, but not the DAD. They platzdeckchen the bar really, really high. Founded in 1962 by some of the best designers and art directors in the world (Alan Fletcher, David Bailey and Terence Donovan to name a few) they set impossibly high standards from the get-go. 2,500 entries, 16 winners. Giants of advertising and design have since been president of the DAD, including Paul Brazier, Graham Fink, Mary Lewis, Aziz Cami, Tim Delaney and Martin Lambie-Nairn. The standards for even being considered for a DAD award are so tough, they now have an award for getting a nomination. If you win a DAD pencil, youre exceptional. If you win a DAD Gold, well, youve just elevated yourself to a creative deity. But if money is tight and the work isnt absolutely fantastic, save your cash. Entering good work is not good enough, and youve just was ted your entry fee. Chances of winning a DAD pencil - Very, very slimBragging rights - Massive and foreverEffect - A DAD pencil is a knighthood for your career 2 The One Show Widely known as the US equivalent of the DAD, and often more coveted in the US than the DAD, the One Showis another giant of the advertising awards industry. The One Club was founded to champion and promote creative excellence in advertising and design. And it does that. Just like the DAD, the standards are high. Perhaps not quite as tough as the DAD, but its close. You need to have solid work and major confidence to even consider entering. Chances are, you wont see a win. But for those few that do win a One Show pencil, its champagne and caviar to celebrate. Chances of winning a One Show pencil - Very slimBragging rights - Enormous and lengthyEffect - With its US connection, theyre the Oscars of advertising 3 The Cannes Lions The Cannes Lions are actually older than both the One Show and DAD, having be en born in 1954. They were started because a group of worldwide cinema screen advertising contractors (SAWA) felt like advertising should receive similar recognition to the movies playing at the Cannes Film Festival. From that point, Cannes Lions have grown into a massive number of categories. They honor everything from advertising and design to creative effectiveness - something often overlooked in favor of pretty pictures and prose. Cannes not only gives out awards they also impart knowledge. Their speaker series reads like a whos who of the advertising and design elite, and those kinds of names ad serious credibility to the awards. Again, if the work isnt absolutely dynamite, save your money. The standards are high and the competition is fierce. Chances of winning a Cannes Lion - SlimBragging rights - ColossalEffect - A Cannes Lion means a few extra stripes on your creative epaulets 4 Communication Arts Annuals Every year, the esteemed creative publication Communication Arts puts out a series of printed annuals celebrating the best of the best work done that year. The annuals titelbild specific fields, including The Illustration AnnualThe Interactive AnnualThe Advertising AnnualThe Typography AnnualThe Design Annual On average, each annual receives roughly 5,000 entries and only 150-200 are chosen for the book. That means you have a 96 to 97 percent chance of not making the final cut. Ouch. If youre on a budget, a 3 to 4 percent chance of winning is not an attractive gamble. But those odds make it even sweeter when your work is chosen by a distinguished panel of jurors. Chances of appearing in a CA Annual - FaintBragging rights - MammothEffect - The Annuals stay on shelves for years - winning work is lauded for a long time. 5 The ADDYs The American Advertising Federation (AAF) celebrates the notion that great ideas can come from anywhere. Local chapters of the AAF host awards shows, and the best work from those shows goes forward to the national ADD Ys. It also receives over 40,000 entries each year, making it the worlds largest advertising competition. And whats more, it boasts a smaller entrance fee than most other awards. Judges for the ADDYs are some of the best, biggest and brightest in the industry. For example, the 2011 judging panel includes Aaron Allen, creative director of Weiden Kennedy, Steve Babcock, creative director of Crispin, Porter and Bogusky, and Tom Coates, creative director of Butler Shine. These are tough critics whose own agencies have a history of creating some of the best advertising in the world. The judging panels, plus the massive notoriety of winning, makes the ADDYs an oasis for agencies and creative looking to add more strings to their bow. Of course, even though its widespread, winning a national award is tough. The local chapters are easier to win, but its no cake-walk either. Chances of winning a National ADDY - FaintBragging rights - TitanicEffect - The judges are massive talents. If they lo ve you, youre golden. 6 The CLIO Awards Founded in 1959 by Wallace A. Ross, the CLIO name stems from Greek mythology, being the muse of history and the celebrator of accomplishments. Today, the CLIO Awards honor the best Interactive, Direct Mail, Content Contact, Film, Print, Out of Home, Innovative Media, Integrated Campaign, Radio, Design and Public Relations. Student work is also recognized in Interactive, Film, Print, Out of Home, Innovative Media, Integrated Campaign and Design. The judging process for the CLIO awards is also notably tough. Fewer than 10 percent of submissions survive the first round, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners. Less than 3 percent of all entries receive a statue, and less than 1 percent receives the coveted Gold CLIO. Those are tough odds that some agencies and individuals dont want to mess with. But, when you win, it makes it an even more prized victory. Chances of winning a CLIO - Minuscule Bragging rights - MonumentalEffect - Surviving the tough judging procedure wins you some major praise. 7 The SHORTY Awards One of the newest kids on the block, for obvious reasons, the Shorty Awards (aka Shortys) were introduced in 2008 by Greg Galant and Lee Semel of Sawhorse Media. The reason for their creation was in reaction to the expanding social media universe, and the vast amount of advertising and design that went into the creation of content for the platform. Now, its huge. From Facebook, Twitter, Instagram and YouTube, to SnapChat, Periscope, Twitch and YouNow, social media is driving the conversation for brands both large and small. And with smartphones so prominent, breaking through in this space is essential. Prominent celebrities have also won Shortys for their contributions to this platform. Chances of winning a SHORTY - SlimBragging rights - LargeEffect - Shortys are big news. Get one, and you have done well. 8 The PromaxBDA Awards Focused on broadcast desi gn and advertising, this highly-respected award includes categories for network TV, TV stations, cable networks and systems, radio, and interactive media. PromaxBDA includes 10,000 members in over 70 countries around the world, and past winners of these awards include HBO, FX Networks, Showtime, AE Networks, Red Bee Media, and many more. The standard is high, and the judging panel is looking for overall creativity, production quality, and just as important, results in achieving the marketing objectives. Chances of winning a PromaxBDA - SmallBragging rights - LargeEffect - PromaxBDA awards are recognized, and sought after. 9 The OBIE Awards Not to be confused with the Off-Broadway awards, also know as OBIE, the advertising OBIE Awards celebrate excellence in advertising, with a focus on OOH (Out Of Home). Long story short, if youve done a killer billboard or outdoor activation, the chances are, youll have a shot at an OBIE. This award turned 75 years old on May 16, 2017, and is one of the oldest awards in the advertising industry. All those 3D billboards, or interactive displays you see, theyre the ones grabbing the spotlight at this particular awards show. The work is eye-catching, shareable, and takes a lot of effort and production. Chances of winning a PromaxBDA - SlimBragging rights - HugeEffect - If you can nail an OBIE, youll be in demand 10 The EFFIE Awards Creatives around the world never feel as proud of an EFFIE as they should, and thats a shame. Out of all of the awards listed on this page, this is the one that places a focus on the effectiveness of an advertising or marketing campaign and at the end of the day, isnt that what really matters? Since 1968, the Effies have celebrated those marketing and ad campaigns that not only looked good, but performed well. These are the campaigns that moved the sales needle, and made money. Or, they got a brand noticed in a big way. Chances of winning a PromaxBDA - SmallBragging rights - BigEffect - Wit h an EFFIE under your belt, management takes you seriously.

How To Get A Job in Digital Marketing Without A Marketing Degree

How To Get A Job in Digital absatzwirtschaft Without A Marketing DegreeHow To Get A Job in Digital Marketing Without A Marketing DegreeHow To Get A Job in Digital Marketing Without A Marketing DegreeA career in Digital Marketing is an attractive option getting paid to sit on Facebook all day is basically living the dream, right?While Digital Marketing does involve a lot of time on social media, some blogging and a few cat GIFs here and there, there are so many reasons why this career is a popular one. For one, its a relatively new industry thats constantly growing and evolving. Its also one of very few jobs which requires a real marriage of creative and analytic skills, so youre always on your toes and never get the chance to utter the phrase my job is so boring.However, the best thing about Digital Marketing as a career is that theres no linear entry path into this field and, although it can make things mora straightforward, you dont need a degree in marketing to get a job in this i ndustry. TWEET Read on for practical tips and advice on how to get a job in digital marketing without a marketing degree.Which degrees can lead to a career in marketing?A Digital Marketer needs to carry out a wide variety of tasks on a daily basis including, but not limited to search engine optimization, pay per click advertising, email marketing, social media marketing, blogging and content marketing, as well as strategizing, analyzing and reporting.All of these tasks require a completely different set of skills and disciplines and although a good marketer should be able to competently do everything, the best Digital Marketer usually specializes in one area.Rand Fishkin, who is a prominent figure in the world of Digital Marketing, talks on his blog about the T Shaped Marketer. This is someone who has a light level of knowledge across a wide variety of skills, but has depth in one or a few particular areas.Therefore any degree which supports one or mora specialist skills can help yo u land a job. For example, those with a degree in Creative Writing, Journalism or English Literature could make excellent Content Marketers. Whereas, those with a background in Web Design or Development might have a flare for SEO or PPC.Other degrees which offer cross-over skills include Business Studies, PR and Communication, Advertising, Computer Science, Economics, Management and Psychology to name a few.Which skills are required?Digital Marketing is a multi-faceted job which requires diagonal thinking an ability to be simultaneously creative and commercially minded. Some of the key skills attributed to this role includeStrong writing ability.Good communication skills.Awareness of consumer behavior and buyer psychology.Analytical and numerical abilities.Knowledge and experience with social media, blogging platforms, PPC.Graphic design abilities.Web design/development knowledge.Top tips on how to get a job in digital marketing.Of course a degree in marketing might give a candidate an advantage on paper, but when hiring for Digital Marketing roles, employers do tend to focus more on proven skills and experience.So if you dont happen to have a degree in marketing, there are a few things you can do to boost your chances of getting a Digital Marketing job.Get experience.Digital Marketing internships are great if you can secure one, if not, you can still gain a wealth of experience on your own. Theres no reason why you cant experiment and start your own blog, website or social media channels. You can also offer to help any friends or family members who have small businesses in need of an elevated web presence. The more you can show drive, passion and genuine interest to an employer, the better your chances of getting a Digital Marketing job.Network.Connecting with local professionals in the Digital Marketing sector can be hugely beneficial to furthering your career. Being known within those circles will keep you updated when job opportunities arise and forming st rong relationships may also help you to acquire a mentor who can steer you in the right direction. Surrounding yourself with experts who are passionate about what they do will also drive you to work harder and inspire you to keep on top of the current trends.If youre not able to network at events or gatherings, connect on a digital level by adding people on LinkedIn, following them on Twitter and getting involved in conversations.Be a fan.In most Digital Marketing job interviews you will be asked which influencers you admire or follow online, as this is a great indicator of how passionate and involved you are in the industry. If you love Digital Marketing, you should be aware of the big names. The Kim Kardashians of Digital Marketing, if you will. Follow them on Social Media, listen to their podcasts and watch their videos. This is one of the most effective ways to stay ahead of the game.Want to see how your resume stacks up? Try out our free critique today